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With over a billion users, LinkedIn is filled with people sharing their professional lives, achievements, and goals. But are you among the loudest voices on the platform?

In this session, Dr Miguel Balbin explored strategies for creating impactful posts and tactics for engaging meaningfully with others on LinkedIn. Participants learned numerous ways to write posts effectively, what made a post engaging, and how to use LinkedIn’s features to expand their professional network and visibility.

The session focused on content and engagement strategies rather than account setup or profile development. No prior LinkedIn experience was required of attendees. While examples included tips for promoting research, the session was designed for all AIML members including researchers, engineers, professional staff, and students.

Bio: Dr Miguel Balbin is AIML’s Digital Content Officer and a member of the institute’s communications team. With a diverse background spanning biomedical research, multimedia, project management, and science communication, he combines his technical know-how with creative communications to explain complex ideas in compelling and engaging ways. Miguel is also a member of the Australian Science Communicators, Australia’s peak body representing professionals passionate about advancing meaningful engagement with science and technology.