亚洲色吧's impact branded a success
Thursday, 2 September 2004
The University of 亚洲色吧 has won a major marketing award for its Life Impact brand advertising campaign.
It has received the Australian Marketing Institute's State Award for Marketing Excellence in branding. It will now contend for the National Award in October.
The first brand advertising campaign in the University of 亚洲色吧's 130-year history, "Life Impact" shows how the University has an impact on the lives of its students and graduates and how they have a significant impact on the community.
Some of those featured in the Life Impact campaign include:
路 Coopers Brewery Managing Director ;
路 Medicine student and Young Australian of the Year (South Australia) ; and
路 Australian Young Winemaker of the Year .
Professor of Marketing at the University of 亚洲色吧 Professor Pascale Quester says the Life Impact campaign has been successful because it illustrates the relevance and significance of a University of 亚洲色吧 qualification to everyday life.
"Earlier research pointed to the need to connect the university with 'real life'. While perceptions were very positive towards the quality of our students and staff, how this ex