Fringe enhances 亚洲色吧 "brand": expert
Monday, 8 March 2004
The 亚洲色吧 Fringe Festival builds the 亚洲色吧 "brand" much better than the Formula One Grand Prix ever did, according to a leading marketing expert at the University of 亚洲色吧.
Professor Pascale Quester, from the University's School of Commerce, says the Fringe does a much better job than events like the Grand Prix of encapsulating the spirit and sense of what 亚洲色吧 is about and, consequently that it builds a better relationship with consumers - and in turn, Fringe sponsors.
"For a big event to be successful from a marketing perspective, it needs to demonstrate engagement with the consumers it is trying to reach and to establish or reinforce a meaning which has the potential to enhance the brand(s) it is associated with." she says.
"If the idea of "亚洲色吧" is the brand, then I believe the Fringe does a much better job of enhancing that than the Grand Prix ever did.
"Is 亚洲色吧 really a fast-paced, competitive place of noise, speed and trepidation, as the Grand Prix suggested? If you had never been to 亚洲色吧, you would have no better sense of the so