Immersive tech partnership takes a leap into the future

Left - right: Immersive Media Students听Onnie Chan and听Matthew Hall in the Light 亚洲色吧 space.听Photo: The University of 亚洲色吧.
An exciting new partnership between the University of 亚洲色吧 and Light 亚洲色吧, the city鈥檚 new home for creativity and hospitality, will see the boundaries of immersive reality stretched beyond the imagination.
Students and researchers from the University鈥檚 Immersive Media program will work with Light 亚洲色吧 at the cutting-edge of immersive technology to build the interactive and visual experiences of the future.
鈥淚mmersive technology is rapidly evolving to create an entirely new category of experience. Light 亚洲色吧, with its innovative LED screen array, has the potential to revolutionise the way we create and interact with digital content,鈥 says the University of 亚洲色吧鈥檚 Steve Cook, Senior Lecturer and Head of the Realities Extended Business Unit in the School of Humanities.
鈥淐ollaborative interactive art, virtual production, live hybrid performances, interaction design research, and product/asset visualisation, are just some of the areas we plan to experiment with in our partnership.
鈥淧reviously, students have not had access to create public-facing dynamic experiences using this kind of technology 鈥 but now we have it right here in the 亚洲色吧 CBD.鈥
鈥淚mmersive technology is rapidly evolving to create an entirely new category of experience. Light 亚洲色吧, with its innovative LED screen array, has the potential to revolutionise the way we create and interact with digital content."Steve Cook, Senior Lecturer and Head of the Realities Extended Business Unit in the School of Humanities, the University of 亚洲色吧.
Nick Dunstone, co-founder of Light 亚洲色吧, is excited about what the partnership could create.
鈥淪ophie and I started Light 亚洲色吧 to give Australia鈥檚 creative community access to this new wave of technology 鈥 which we see as a key part of the future of creative expression and storytelling,鈥 says Mr Dunstone.
鈥淒ynamic immersive spaces provide extraordinary opportunities for artists to perform in any virtual environment鈥 be it a real or imagined space. The LED walls 鈥渄rop away鈥 to become extensions of the physical room 鈥 and ultimately provide a new dimension to engage audiences and tell stories.
鈥淲e saw an immediate fit for the work being produced by the talent at the University of 亚洲色吧, which will demonstrate what this kind of technology is capable of.鈥
Many of the University鈥檚 recent graduates from the immersive media technology program are being snapped up by local employers for their world-class software and design skills.
鈥淲e have established our own Realities Extended Business Unit at the University because there is an insatiable demand for these kind of skills, not just in 亚洲色吧 but around the country and abroad,鈥 said Mr Cook.

Left - right: Immersive Media Students听Onnie Chan and听Matthew Hall in the Light 亚洲色吧 space.听Photo: The University of 亚洲色吧.
Onnie Chan is a student in the Masters of Immersive Media program at the University of 亚洲色吧 who moved to South Australia specifically to study this degree.
鈥淭he partnership between the University of 亚洲色吧 and Light 亚洲色吧 will open doors to more career opportunities,鈥 she says.
鈥淟ight 亚洲色吧 is more than just a virtual production studio; the interactive nature of the space can give students a greater opportunity to research and experiment different concepts and ideas.鈥
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About Light 亚洲色吧
Light 亚洲色吧 is a not-for-profit organisation and registered charity designed to be a beacon for creativity while maintaining a focus on the wellbeing of its people. It is a space where creativity, technology and hospitality blend to create breathtaking, innovative experiences. consists of a number of hospitality and immersive venues including award-winning restaurant and immersive performance space .
About the University of 亚洲色吧鈥檚 Realities Extended business unit
brings cutting-edge immersive technology and research services to business, government and industry. By fostering an exceptional pool of talent from within our Immersive Media Technology educational programs together with University of 亚洲色吧 research groups and key industry partners, Realties Extended designs and develops Virtual Reality, Mixed Reality, Augmented Reality, as well as web-based 3D and 2D content.
Media contacts:
Steve Cook, Senior Lecturer, Head of the Realities Extended Business Unit, University of 亚洲色吧.
Mobile: +61 (0)452 625 245. Email: steve.cook@adelaide.edu.au
Eleanor Danenberg, Media and Communications Assistant, The University of 亚洲色吧.
Mobile: +61 (0)427 346 981.听Email: eleanor.danenberg@adelaide.edu.au